Fridays (in 2023) means that it’s time for another CPO Rising Listicle. Each list will include a variety of procurement tips, trends, insights, research, lists, strategies, and/or recommendations designed to help procurement teams improve operations. We’ll also include a summary graphic for you to share with your team.

Today, however, a bit of a pivot. Ardent Partners guides enterprise teams on a variety of topics including technology strategy, solution selection, and performance improvement. But we also advise enterprise software companies on their solutions, business, and go-to-market strategies. Our list today is for the solution providers.

Nine Ways to Get Better Adoption of Your Company’s Software

1. Define the problem your technology solves: Before you can persuade people to adopt your technology, you need to clearly articulate the problem it solves. Describe the pain point or opportunity that your technology addresses, and make it concrete and relatable to your target audience.
2. Identify your target market: Different groups of people have different needs and priorities, so it’s important to identify the market segment that is most likely to benefit from your technology. Understand their needs, preferences, and decision-making criteria, and tailor your marketing and sales efforts accordingly.
3. Create a compelling value proposition: To drive adoption, your technology needs to offer clear and compelling value to your target audience. This means articulating the benefits of your technology in terms that resonate with your audience, and communicating them in a way that is easy to understand and remember.
4. Build a referenceable customer base: People are more likely to adopt a technology if they see that others like them have already done so successfully. To build a referenceable customer base, identify early adopters who are willing to share their success stories, and use those stories to create a “buzz” around your technology.
5. Provide excellent customer support: People are more likely to adopt a technology if they believe that they will receive good support if they encounter any problems or challenges. Invest in customer support and training programs, and make it easy for people to get help when they need it.
6. Address any regulatory or compliance concerns: Depending on the nature of your technology, there may be regulatory or compliance concerns that could slow or impede adoption. Work proactively with regulators and industry bodies to address any concerns, and be transparent with your customers about your compliance efforts.
7. Offer pricing and licensing models that are aligned with your target market: Pricing and licensing models can make or break technology adoption. Make sure your pricing and licensing models are aligned with your target market’s needs and expectations, and that they are flexible enough to accommodate a range of use cases and customer segments.
8. Leverage social media and other digital marketing channels: Social media and other digital marketing channels can be powerful tools for driving technology adoption. Use these channels to build awareness and generate interest in your technology, and to engage with your target audience in a way that is authentic and relevant to their needs.
9. Continuously innovate and improve: Finally, to maintain momentum and drive ongoing adoption, you need to continuously innovate and improve your technology. Stay abreast of market trends and evolving customer needs, and invest in R&D to keep your technology ahead of the curve.

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