Winning 2026: The CPO 45-Second Briefing – “Category Management Evolves into Category Intelligence”

Winning 2026: The CPO 45-Second Briefing – “Category Management Evolves into Category Intelligence”

Andrew Bartolini, founder and chief research officer for Ardent Partners, has been tracking how procurement evolves for 20 years and publishing an annual report for the past decade to help teams plan for what’s next.

Now he’s launching a short video series on Procurement 2026: Big Trends and Predictions. Each video is under 45 seconds and covers one major trend, one bold prediction, and key CPO takeaways.

Today’s video, Category Management Evolves into Category Intelligence, looks at how market data and AI are shifting category management into intelligence. Follow along here and on CPO Rising as we break down the 33 trends shaping the 2026 CPO agenda.

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