Recent studies of human behavior and thinking invariably show that there are a large number of natural influences or biases that can affect individual and organizational decision-making. It is a fascinating field and worthy of study, particularly for those leading procurement organizations today or those that aspire to in the future. One common takeaway from a quick review of the subject is that the human mind does not operate in a fully-rational way. For example, many studies have shown that individuals generally place more value on not losing than on winning. This is known as loss aversion and it frequently leads to risk aversion, which is a well-known concept in business. The point is not that the best business leaders are more rational decision-makers (although that is true) or that they are less risk- averse. The point is that it is helpful to understand the personal and organizational decision-making process in place and the factors that influence it to better understand the mindset of the procurement organization.
In 2021, the profession’s top hurdles have given many CPOs good reason to question how aggressive they should be in attempting to expand the scope of their operations and influence. Except that in a risk-averse environment, challenges can quickly become major obstacles and the rationale for inaction. The tendency to favor decisions that lead to more predictable outcomes pushes many organizations to take more measured steps or simply stay in place.
The net effect of these behaviors is that in general, procurement organizations are not only less aggressive than they could be in driving change and transformation initiatives, they are less aggressive than they should be. For example, Ardent Partners’ research has shown that the added savings benefit for each new dollar placed under procurement’s management is, on average, between 6% and 12% during the first contract cycle. Those returns can easily justify an investment in resources and tools.
Of course, being less aggressive may be the preference of the executive leadership and it may be the personal management style of the CPO. It is also possible that these topics have never been fully discussed or communicated by the executive team. The point is that being less aggressive can be ok if that approach is aligned with the larger enterprise. But, a deeper understanding of professional and organizational behaviors (and their associated decision-making processes) and how they relate to larger business strategies may encourage more CPOs to counteract organizational prejudices and more actively push boundaries, challenge limits, and rethink paradigms. The topic merits discussion and the opportunity merits effort.
There should be no doubt in any CPO’s mind that there is a big difference between stability and inactivity. Organizational stasis becomes stagnation very quickly. CPOs that are satisfied operating with an old school mindset are manufacturing their department’s obsolescence. Today, procurement’s role extends well beyond the need to control both spend and stakeholders; staff capabilities need to reflect that reality. Today’s hurdles still need to be cleared, but a plan to a vault tomorrow’s should also be in hand.
The Time for Boldness is Now
In a risk-averse environment, challenges can quickly become major obstacles and the rationale for inaction. The tendency to favor decisions that lead to more predictable outcomes pushes many organizations to take more measured steps or simply stay in place. The net effect of this behavior is that in general, procurement organizations are less aggressive than they should be in driving change. CPOs must work to counteract organizational prejudices and more actively push boundaries, challenge limits, and rethink paradigms. Failing fast is more acceptable today and the opportunities merit taking greater chances.
The best CPOs working today find ways to break through inertia and drive better outcomes. They inspire change, even as they execute it. Above all, they must unflinchingly see procurement as a competitive advantage and then work relentlessly to realize their vision. Time to rise up and be counted. Time to be bold. To paraphrase the Hamilton musical 2021 is the time to take your shot.
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