Editor’s Note: In honor of Ardent Partners’ inaugural CPO Rising procurement executive summit, we bring to you today four more meetings and events management articles that you should read. Enjoy!
CPO Rising has been actively publishing thought leadership, technology analysis, and supply management best practices for many years and the result has been a steady stream of valuable content that sometimes gets lost in the shuffle. To help our readers keep better track of our ideas on certain topics, we’ve developed a new series in which we will feature a sampling of impactful insights and recent articles on the topics that matter most to CPOs and other procurement executives (Note that readers can also search different categories by clicking on “Articles” found in the blue menu bar directly under the CPO Rising logo or by searching “Tags” under the sponsor logos on the right hand navigation bar). We’ve started with Strategic Sourcing and Accounts Payable topics, but are now moving onto indirect spend categories, such as business travel and expense management. Enjoy!
4 More Meetings and Events Management Articles You Should Read
1. Why Mobile Applications Will Be a Boon for Events Management in 2015
From our article entitled, Why Mobile Applications Will Be a Boon for Events Management in 2015: The world of meetings and events management, like its “showrunner” in marketing, has also experienced dramatic changes over the past few years. From a procurement angle, execs in this function are actively trying to think strategically about events spending and push the envelope of collaboration into a new realm; more and more Chief Procurement Officers realize the value in having their units walk across the hall to marketing and build a unified, strategic vision that bridges the gap between spend management and brand management. Read the rest of this article by clicking here.
2. Three Events Management Metrics That Matter
From our article entitled, Three Events Management Metrics That Matter: Events management is an arena that has evolved tremendously over the past few years, with organizations treating corporate events (in all of its forms, such an incentive, customer / client, revenue-generating, etc.) more as “engagements” than one-shot live meetings. This focus on engagement management has not only spurred a new, collaborative approach to this category (entailing hand-in-hand coordination between procurement and marketing), but it’s also caused events management leaders to rethink their approach to performance measurement beyond simple cost and revenue targets. Read the rest of this article by clicking here.
3. The Strategic Meetings Management Program of 2017: A Three-Year Outlook
From our article entitled, The Strategic Meetings Management Program of 2017: A Three-Year Outlook: Strategic meetings and events have become a prime means of recognizing top enterprise performers (incentive events), connecting with key customers (client-focused meetings), and driving new revenue streams via targeted conferences and exhibitions. The contemporary strategic meetings management program (SMMP), a phrase utilized to describe a series of capabilities and attributes that are leveraged to manage these events, has certainly evolved as spend on this complex spend category has increased over the last half-decade. Read the rest of this article by clicking here.
4. Three Strategic Events Management Capabilities That Matter
From our article entitled, Three Strategic Events Management Capabilities That Matter: The world of events management has certainly evolved over the past few years. Like its “sister” category of business travel, this category was often seen as a mere cost of conducting business until enterprises realized that there was a strategic “edge” in approaching meetings management in an enhanced manner, understanding that a true connection to its customers and clients can be built via the concept of “engagement management.” CPO Rising is pleased to present a series of articles that discusses the tactical and strategic capabilities that can help enterprises develop superior events management programs. Read the rest of the article by clicking here.
