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  • “We have no specific procurement goals.”

    March 19, 2010

    “We have no specific procurement goals.”

    The title of this article was the response I received to the question “How does your CFO measure your performance?” that I posed to the director of procurement for a... Read more

  • The “CPO Bump”

    March 17, 2010

    The “CPO Bump”

    While the cost of some marketing programs can be excessive, effective campaigns can pay huge dividends for many years. One of the most challenging aspects in all of marketing is... Read more

  • And the Winner is……

    March 5, 2010

    And the Winner is……

    This Sunday night, tens of millions in the US and many more around the globe will gather around their televisions (and computers?) to watch the 82nd Annual Academy Awards. According... Read more

  • Fail-safe

    March 3, 2010

    Fail-safe

    When things don’t go according to plans, the unprepared are often forced to just grin and bear it and hope that no one notices or that the total impact of... Read more

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